Promotional Products, Items and Corporate Business Gifts
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11 Nov 2009

Using promotional pens in your next marketing campaign

Promotional products are a great marketing idea. In these busy times when the number of brands is growing exponentially, many brands bombard consumers and it is easy to lose a customer to a competitor who has been successful in staying in the memory of the customers long enough. Some customers choose companies and products that are easily accessible. It is hard to remember the websites and phone numbers of the companies whose products the consumers are interested in buying. Thus by reminding consumers gently with these information by way of small promotional gifts, the companies are ensuring that they do not miss potential consumers. Most of the times, companies offer these gifts to those who attend conferences since it is a great opportunity to target specific customers. Sometimes, the customers will not need to call the companies immediately but since they possess the promotional gifts, they know that the gifts will come handy later on when they need to make a call.

Promotional products are a great marketing idea. In these busy times when the number of brands is growing exponentially, many brands bombard consumers and it is easy to lose a customer to a competitor who has been successful in staying in the memory of the customers long enough. Some customers choose companies and products that are easily accessible. It is hard to remember the websites and phone numbers of the companies whose products the consumers are interested in buying. Thus by reminding consumers gently with these information by way of small promotional gifts, the companies are ensuring that they do not miss potential consumers. Most of the times, companies offer these gifts to those who attend conferences since it is a great opportunity to target specific customers. Sometimes, the customers will not need to call the companies immediately but since they possess the promotional gifts, they know that the gifts will come handy later on when they need to make a call. 


Some promotional products are of the usual type - some of them are caps, T-shirts, mugs, bags and key rings. In this line of products, a pen is also a common item. But since pens are used frequently and by all people, it is indeed a good choice to gift pens. People leave pens in pen stands kept at the tables and it can catch the eye of visitors too. Even if other items can be shoved aside to make way for new items as time passes, there is a need for a pen at all occasions - to note down phone numbers, to fill bank forms or to paste a message for your reference. 


Among pens, translucent pens have better visual appeal. They are available in various colours and you can choose your favourite colour. They offer a firm grip since the grip is rubberised; they also have chrome fittings. If you need neutral colours, you still have good choices - white, black, silver and gold. The refill lasts long since it is a Jumbo refill. The size of the barrel is 134 mm L x 13 mm D and the grip is 12 mmD. The area associated with the print is 45 mmL x 9 mmH. 


Sometimes, the company chooses promotional products based on the products that they sell. Many times, common promotional gifts are enough for marketing the company. All common gifts have great utility associated with them and so they cannot be brushed aside for being common. Pens always come handy since they are used at homes, in offices and at common places like air ticket booking counters or banks. People also like to carry stylish pens wherever they go since they want their pens to be as hi-fi as the other accessories that they carry or use everyday. They are a suitable gift for attendees of conferences since they can be used for jotting down points. Generally, companies like to choose colours that reflect the colours used in the name of the company. Sometimes, they may even opt neutral colours just to keep the colour code as formal as possible.


 


 



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